Modern Oriental Tea
As a representative of modern oriental tea, CHAGEE, with the mission of "Connecting the world through tea" works to explore millennium-old tea culture globally to create a new tea lifestyle with CHAGEE's characteristics. It aims to present tea lovers with fresh-made quality oriental tea that is "refreshing, healthy, and low in calories and sugar".
BEGINNING
CHAGEE's first store opened on 17 November 2017 in Yunnan, China. Drawing inspiration from the Ancient TeaHorse Road, CHAGEE gradually expanded its footprint across and beyond China, establishing itself as one of the leading international tea beverage companies with over 5,000 stores worldwide today.
BRAND MISSION
Brand Values
Togetherness
We are guided by PEER: Proactive, Enthusiasm, Equality, Respect. We believe in mutual appreciation and shared inspiration. We foster connection through tea.
Sincerity
We stay genuine, simple, and humble. We are candid and real. We practice integrity face-to-face and reliability behind the scenes.
Integrity
We seek truth, stay practical, act with integrity, and think independently. We get to the root and discover the core. We rely on facts, data, and practical solutions. We do what’s right, and we do it right.
Entrepreneurship
We dare to dream, act with courage, and own responsibility. We do the right thing, despite difficulty and time-intensiveness. We stay grounded and rooted in the frontlines. We uphold our purpose and serve selflessly.
BRAND VISION
To serve tea lovers in 100 countries, generate 300,000 employment opportunities worldwide, and deliver 15 billion cups of freshly brewed tea annually.
