Connecting the World Through Tea, Showcasing Eastern Aesthetics
CHAGEE collaborated with renowned fashion designer Angel Chen to create the "CHAGEE Fashion Show". Life is a show, rejuvenating oriental tea anew.
Indulging in the Drama with Tea
CHAGEE partnered with the 2024 Wuzhen Theatre Festival to dramatize the tale of modern tea and explore the symbiotic beauty of "tea and drama", inviting tea enthusiasts worldwide to raise their cups together.
Honoring the Strength of Women
CHAGEE teamed up with fashion magazine ELLE to launch the "Women's Group Project", connecting with nine female athletes and witnessing their dynamic and inclusive energy.
Be It Active or Serene, It's All About Being Yourself
On International Women's Day 2024, CHAGEE organized a boxing flash event, featuring Zhang Guiling, an actress from the film Yolo, as she made a powerful appearance.
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